Our 7-Step Design & Development Process
A proven, structured process that takes your range from first idea to showroom — on time, on brief, and commercially strong.
Trend Report
Setting the commercial direction
Every successful range starts with the right intelligence. Our team researches global trends across colour, material, texture, and form — synthesising signals from retail floors, trade shows, and platforms like WGSN into a clear, actionable trend report tailored to your customer and price point.
- ✓Seasonal trend direction
- ✓Colour palette recommendations
- ✓Material & texture forecast
- ✓Competitive market context
Mood Boards & Buyer Range Plan
Translating vision into a structured range
With the trend direction confirmed, we build visual mood boards and a commercially structured buyer range plan. This defines the range architecture — how many SKUs, what price brackets, what story each group tells — ensuring your collection is cohesive, well-priced, and retail-ready.
- ✓Visual mood boards by story
- ✓Range plan with SKU count
- ✓Price point architecture
- ✓Product groupings & occasions
Travel, Shopping & Research
On-the-ground intelligence gathering
Our team travels to key sourcing markets — Jaipur, Delhi, Mumbai, and international trade shows — physically shopping for inspiration, sampling reference pieces, and identifying new supplier capabilities. We also leverage WGSN and other industry intelligence platforms to stay ahead of the curve.
- ✓Market shopping reports
- ✓Reference samples sourced
- ✓New supplier identification
- ✓WGSN-supported trend validation
Fabric Sourcing
Finding the right material at the right price
With designs conceptualised, we identify and procure the fabrics that will bring them to life. We negotiate quality-price-lead time trade-offs across our supplier network, secure swatches and strike-offs, and only proceed once fabric performance and hand-feel are approved.
- ✓Fabric shortlisting & swatches
- ✓Strike-off and lab dip approvals
- ✓Quality-price negotiation
- ✓Lead time confirmation
Technical Drawings
Precise specifications for error-free production
Every product is documented in a detailed technical drawing — CAD sketches, construction notes, stitch counts, measurement specifications, and finishing details. This eliminates interpretation gaps between design intent and factory output, protecting your quality at scale.
- ✓CAD technical sketches
- ✓Measurement spec sheets
- ✓Construction & stitch specs
- ✓Trim and finishing details
Sample Development
From concept to physical reality
Samples go through multiple rounds of development — first proto, fit sample, size set, and pre-production. Each round is reviewed against specifications and tracked with detailed comments. Only samples that meet every dimension of the brief proceed to production approval.
- ✓Proto and fit samples
- ✓Sealing sample for approval
- ✓Size set development
- ✓Packing & labelling approval
Range Presentation to Customer
A polished presentation that closes business
The final step is a comprehensive range presentation to your buying team — samples, line sheets, pricing, lead times, and sustainability documentation all in one cohesive package. We support presentations in-person or remotely, and handle all follow-up queries and revisions.
- ✓Sealed samples with line sheets
- ✓Final pricing & lead times
- ✓Compliance documentation
- ✓Post-presentation follow-up
Typical Development Timeline
* Timelines are indicative and vary by product category, complexity, and volume.
Ready to Start Your Range?
Share your brief and we'll walk you through how our process applies to your specific needs.